Marketingtipps 1-17
Location and accessories
Cleanliness and an attractive location design invite your customers to come again. A dirty car wash or faulty vacuum cleaners, however, have a very strong negative effect on car wash customers. Why should they be disappointed again if they use your competitors when you can offer a top-quality service in top-quality surroundings?
| 1. | Do some landscaping. It's worth the money invested in flowers to make your facility an the more attractive and appealing. |
| 2. | Most customers see your car wash only for a few seconds as they drive by. Make your building architecturally interesting or put out same really noticeable pylons to grab their attention. |
| 3. | Contract with at least two winter service providers if you need ice and snow removal. In this way you can be sure that if one contractor, for whatever reason, can't make it on time, the other will be there. |
| 4. | To save energy, turn off lamps which use light bulbs if a room is to be unused for more than five minutes. Fluorescent lights, on the other hand, should be turned off only if a room will be unused for more than 15 minutes (e.g. by use of a timer). |
| 5. | Fluorescent lights which have dark spots or lines don 't necessarily have to be replaced as long as they still shine brightly. Sometimes a cold drill, as from an improperly adjusted air conditioner, can cause a concentration of the mercury in the lamp resulting in dark spots. |
| 6. | Self-service customers must be provided with a way of a getting in contact with you. Install a letter box for complaints or post a telephone number on your wash boxes which the customers can call to leave a message. |
| 7. | Make sure light bulbs are changed in time. Good lighting gives the customers a sense of security and keeps thieves and burglars away. Not only does it make your facility more attractive, it also provides night-time advertising. |
| 8. | Vacuum cleaner nozzles should be designed so as not to stick to the surfaces they're supposed to be cleaning. This only puts a strain on the system's motor and doesn't get the surface clean. |
| 9. | Leacks which have been plugged up by foreign objects such as matches or paper can be repaired again by using a propane torch. Put a bit of graphite into the lock cylinder after the foreign objects have been burned away. Caution: There is always danger involved with open flames. Always check to make sure there is no risk involved in using a propane torch. |
| 10. | Place trash cans at both ends of the wash boxes. Make it easy for your customers to keep the car wash clean. |
| 11. | Keep so-called »go-jacks« handy. These small wheeled jacks are often used to move cars from place to place in crowded dealer show rooms. You simply place them under the wheels to get cars that are locked or won't start out of wash boxes or waiting lines. |
| 12. | Make sure that your automats and vacuum cleaners are always in good working condition. Someone who loses money in one of your machines might never be willing to use the equipment again. |
| 13. | You have to be able to recognise where the entrance to your car wash is without any difficulty. lnstall a system to direct your customers and have it tested by friends or relatives. |
| 14. | Always ensure that your wash equipment and wash bays and boxes present an impeccable appearance. Canisters and rubbish lying around disturb your facility's good image. Let the way you look send your customers the message: »You'll get a great wash here!« |
| 15. | Make sure your wash bay is brightly lit if it doesn 't have a lot of windows. Even overcast weather is enough to make your car wash look gloomy. Remember: There's nothing more unpleasant to a car wash than having to drive into a »dark pit«. |
| 16. | If you're building or renovating a self-serve facility you should equip it with customer and employee toilets. |
| 17. | You can enhance the security of your facility and keep pedestrians »on the right path« by planting thorny bushes and plants under windows or along walkways to provide a natural way of letting people know you don't want them to walk on the grass. |
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